Since Softub is celebrating 25 years in 2011, we thought it might be fun to take a look back and see how it all began…

Making Softubs
Imagine it is 1985 and the whole idea of home spas is mostly a West Coast phenomena—and pretty much all the tubs are either wooden barrels or hard-sided acrylic tubs, requiring concrete slabs, special wiring and more to get them up and running. The idea of people in climates that include snow and ice purchasing a hot tub just made folks smile and think to themselves, “It’s a California thing, isn’t it?”
Still, a group of engineers met in a garage and began work on a new kind of tub, one that was portable, long-lasting and—most importantly—heated itself without the use of a heater (making it very inexpensive to run). They were certain that they could come up with a “better tub” and by using their know-how (and lots of late nights), they created a hot tub for the masses—the Softub!

Tom & Todd Thornbury at the launching of American Softub Co., 1986
“I will always remember our first national trade show,” recalls Tom Thornbury, Chairman and one of the original founders. “In January of 1987, I went to the Atlantic City NSPI(National Spa & Pool Institute) Show with the only Softub in existence at that time. I was greeted by the blizzard of the century, which delayed the show and greatly limited attendance. Nevertheless, our product drew lots of attention from major players in the industry and gave my partners and me the incentive to invest all our time and limited capital in it.”
The uniqueness of the Softub product made it a pioneer in the market. Just 5 years later, Softub gained a high position on the INC 500 list of the fastest growing companies and stayed there for a record 3 years.
Two of Tom’s early partners conceived the idea of using soft, lightweight foam for both the structure and insulation. They also developed the heat recovery technology that enabled Softub users to plug it into any 110v outlet to both power the jets and heat the water without a heater.
Even 25 years later, these unique, patented technologies still distinguish the Softub as the most portable, comfortable, and energy-efficient hot tub on the market. It was actually “green” before green was fashionable!
Today, Tom has taken over the role of chairman and has made Softub one of most recognized brands in the industry. Softub continues to be a leader in innovation for portable hot tub design and holds numerous patents with its processes and components that are unmatched by any other company. The company employs a team of engineers who devote their time to making the most energy-efficient, comfortable, affordable, and enjoyable spa on the market.
History Highlights:
1992—First Year on Inc. 500 List
1992—Article in Arthritis Today magazine
1993–Second Year on Inc. 500 List
1993—Appearances on the television programs, Seinfeld and VIP
1994—Third Year on Inc. 500 List
1996—Softubs provided to the Olympic Games in Atlanta, GA
1998—Consumers Digest Best Buy Award

Softub in primary colors
Unique color combos over the years:
- Black and white cow pattern
- Beach ball
- Camouflage
- At one time they had 31 unique colors
If you are not a Softub owner yet, we encourage you to give us a call at 1-800-996-TUBS or visit us at one of the many shows we participate in throughout NY and Florida.